Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.
Perception Persuasion Behavior: PR at Work
Managers – the business, non-profit and association sort – really need to get this down pat if they are to meet their
managerial objectives.
They need to do something positive about the behaviors
of th... Read >